My relationship with fashion. My name is Apeksha and I know everyone have lot of Apeksha’s with me, which I don’t let them go. I’ve been asked this question countless times- ‘Why did you become a fashion designer?’ Over the years I have perfected this answer and it goes something like this: There was never a moment in my entire life when I didn’t want this. Sure, when I was young and as I grew up and began my education at local place I became aware of the amount of courage and hard work it really entails in this career and I still wanted it to build it by my own. Lately, I have seen and treasured my label as a companion, ( LABEL :- KRIDHA VASTRAM BY APEKSHA ),Most important of all, I want to leave behind a legacy of HARDWORK and PASSION . I want to create something of substance and value, something bigger than my own existence, something that outlives me, something which defines confidence- that is my ultimate goal. I guess what I’m trying to say is that my love for fashion has never ever wavered, but what all it is capable of giving me in return continues to change and determined by my passion to serve you the best of me with my creativity.
-Apeksha